Catherine Naylen, MBA, MCMP, CCMP, PROSCI
Principal, Solve Consulting
Catherine leads Solve’s Change Management, Learning & Development, and Communications service lines.
Corporate & Change Communications: Messaging to build momentum
Solve helps leaders in complex environments communicate with clarity and impact. In essential service industries, where change is multi-faceted and timelines are critical, effective communication can make the difference between stalled progress and accelerated adoption. Our communications consultants translate strategy into stories that engage stakeholders, inspire action, and build trust.
In addition to the internal communications support we provide for change management and business transformation, we also offer external communications support including social media management, for enterprises and small businesses trying to cut through the noise. Our social media services include end-to-end strategic planning and execution delivering outcomes such as improved brand awareness, increased search engine performance (SEO/GEO), and organic engagement growth.
Areas of expertise:
Technology Rollouts: Craft targeted communications and user guides to support ERP and HRIS implementations, helping thousands of employees understand system changes and adopt new workflows with confidence.
Regulatory & Compliance Initiatives: Develop messaging frameworks and stakeholder engagement plans for high-stakes compliance programs, ensuring alignment across operations, legal, and frontline teams.
Leadership Visibility & Culture Building: Support executive teams by planning and executing internal messaging strategies that reinforce cultural transformation goals, increase transparency, and build trust across geographically dispersed teams.
Change Communications: Lead communications planning and execution for multi-year transformation programs, including union engagement, change agent networks, and tailored messaging for diverse stakeholder groups.
Executive, Committee & Board Reporting: Develop high-impact messaging and visual storytelling for senior leadership and board audiences, translating nuanced project updates into clear, actionable insights.
Brand Storytelling: Raise your business’ visibility on LinkedIn and in search results (SEO/GEO) with a targeted content strategy paired with high-quality copywriting and design to build awareness and credibility with prospective buyers.
Social Media Management: Plan and run a consistently high-performing social media program on LinkedIn, working with communications professionals who understand both your business and your audience. Measure performance with analytics reporting assembled from your tools and platforms.
“We were fortunate to have [a Solve communications consultant’s] support during a particularly busy and understaffed period. She stepped in as a true communications professional—thoughtful, strategic, and highly dependable. From day one, she became a trusted thought partner, offering sound advice and helping us move key employee engagement initiatives forward . . . We would not hesitate to recommend her and Solve to other communications teams seeking support.”
— Senior Leader, Employee Experience & Internal Communications
Corporate communications services and deliverables:
Content Strategy – Align communications with business goals and stakeholder priorities to ensure a cohesive and effective communications campaign.
Internal Communications – Plan and execute campaigns to boost engagement, leadership visibility, and culture-building.
Corporate Social Media - Develop and execute a brand-aligned social media program to tell your story, engage your audiences and keep you top of mind with your target audience.
Stakeholder Engagement – Map audiences and deliver the right message, to the right people, at the right time.
Leadership Support – Frameworks, toolkits, talking points, and ghostwriting to equip leaders with clear, consistent messaging.
Media & Channels – Press releases, social media content, internet, intranet, and campaign calendars to amplify reach and ensure alignment.
Brand Storytelling – Develop and share your organization’s brand story and value proposition on LinkedIn and your website to build brand awareness, increase search engine performance (SEO/GEO) and improve your reach organically.
Our approach to communications
Solve’s approach to communications is pragmatic and people-centered. We don’t deliver generic campaigns; we listen first, identify the moments that matter, and craft messages and stories that resonate. While we draw from proven frameworks, our priority is building communications that fit your organization’s culture and support your business needs.
We provide end-to-end strategic planning and execution for communications. Our process starts with research and information-gathering to inform our approach; we then develop a practical and effective plan tailored to your organizational needs, steer it through your review and approval process including senior leadership as needed, and move to execution where we develop and publish the tactics and materials required (emails, speaking notes, intranet/external website, guidance and documentation, print materials and visuals).
Our communications plans include committee-facing recommendations and updates, messaging frameworks to create and transform compelling narratives for specific audiences, tactics and supporting documentation, and a sustainment plan to ensure the resources we create remain useful and available to you as long as they’re needed.
Our communications team
Solve’s communications consultants are seasoned professionals who have supported leaders across energy, infrastructure, banking, healthcare, government and more. Our expert team works with you to understand your context, staying on the engagement from start to finish. With backgrounds in internal communications, stakeholder engagement, organizational change and social media, our team helps ensure your message not only lands but lasts.
Every engagement is staffed with the right mix of expertise, thanks to a resourcing model that blends full-time consultants and a trusted network of senior sub-contractors. This flexible approach ensures depth without compromise.
Solve’s communications consultants work shoulder-to-shoulder with your teams, helping you translate complex initiatives into clear, actionable communications that drive adoption and momentum.