Brand & Social Media: Find your people, tell your story
Most professional services firms struggle to translate their real expertise into a digital presence that reflects the caliber of their work. We help organizations whose value is technical, complex, or high‑trust build a brand that is credible and commercially effective.
Just like our other services, our approach to social media and brand storytelling is human-centric and focused on adding real value. We embrace a content marketing approach that cuts through the noise with authentic and memorable storytelling, a crystal clear value structure, and content that is consistently useful to your audience.
Carolyn (McDonald) Nichols, Msc, PMP, PROSCI
Principal, Solve Consulting
Carolyn leads Solve’s Project Execution, Business Analysis and Brand & Social Media service lines.
Outcomes Delivered
Improved visibility on LinkedIn:
89% increase in LinkedIn impressions YoY
51% growth in followers
345% increase in meaningful engagement (comments & reactions)
Improved website performance (SEO/GEO) within 90 days following our strategic redesign:
75% increase in website traffic
Improved search ranking (SEO) from an average position of 31 to 18 (meaning, we moved up from appearing on the 4th page of Google Search Engine Results Pages to the 2nd)
New referral traffic from AI tools (GEO) including ChatGPT and Claude
Reduced time required for content production by 50% through repeatable content systems and thoughtful use of AI tools
Improved market confidence and inbound interest with consistently valuable content
Brand & Social Media Services and Deliverables
Brand & Content Strategy: A tailored framework to bring structure and detail to your content, developed through a collaborative workshop, provided as a Powerpoint presentation and used as the foundation for your social media content. Includes brand story, value proposition, Ideal Client Profile (ICP), content pillars and brand voice/tone framework. Optional: can be developed into a custom AI chatbot for internal use.
Social Media Management: End-to-end posting program (strategy, copywriting, design, scheduling) for LinkedIn and Instagram, with a commenting and engagement strategy to strengthen reach and visibility. Includes monthly analytics reporting with insights and recommendations, and quarterly strategy sessions to adjust content for seasonality, campaigns, or new initiatives.
SEO/GEO (Search Engine Optimization / Generative Engine Optimization): Starting with a detailed audit of your current state, we will develop and implement recommendations to increase your website’s SEO performance. This will include website UX improvements to increase search algorithm rankings by demonstrating Experience, Expertise, Authoritativeness, and Trustworthiness (aka EATT - Google’s quality assessment framework for web content) as well as development of social proof (case studies, testimonials and client stories).
Our approach to brand & social media
Solve’s approach balances strategic clarity with practical execution. We start by understanding your business - your clients, your voice, your goals - and translate that into a content engine that’s easy to run and delivers results.
Our approach covers:
Discovery & Research: We deep-dive into your brand, audience, competitors, and goals, producing strategic reports and actionable recommendations that we implement for you.
Brand Voice & Positioning: Frameworks that ensure every message is “on message” and builds credibility; these can be developed into custom AI tools to support early review and editing (AI assisting with human-generated content).
Content Planning: A content calendar (for social media or website blog) aligned to your client’s seasonality and business needs to ensure each post is timely and relevant.
Execution & Publishing: Hands-on, human-led copywriting, visuals, and scheduling.
Monitoring & Optimization - Monthly analytics and quarterly strategy resets, including one-time setup in Google Analytics or the marketing platform of your choice.
Sustained Growth - Systems, templates and brand assets you can use long-term.
Our brand & social media team
Solve’s brand and social media services are led by senior communications consultants with expertise in:
Corporate communications
Brand development
Social media strategy and content design
Copywriting and storytelling
AI-enhanced workflows and performance analytics
Our team blends consulting experience with modern digital marketing capabilities, giving clients a rare combination: strategic depth, business fluency, and high-quality creative execution.