Carolyn (McDonald) Nichols, Msc, PMP, PROSCI
Principal, Solve Consulting
Carolyn leads Solve’s Project Execution, Business Analysis and Brand & Social Media service lines.
Brand & Social Media: Find your people, tell your story
Solve helps professional services firms, small businesses, and enterprise teams share their value proposition and differentiators with clarity and confidence.
Just like our other services, our approach to social media and brand storytelling is human-centric and focused on adding real value for clients. We see your online presence as your opportunity to tell your story and share your services with the people who can genuinely benefit. We embrace a content marketing approach, which isn’t about aggressive sales tactics or a fake narrative; it’s about cutting through the noise with authentic and memorable storytelling, a crystal clear value structure, and content that is consistently useful to your audience.
Our communications consultants combine business fluency, brand storytelling, and hands-on execution to create content that increases your visibility with your target audience and drives organic growth.
From shaping your brand voice to delivering end-to-end social media management, we help you build a digital presence that is both valuable to your clients, and true to yourself.
Areas of expertise:
Brand Strategy & Story Development: Define a clear, compelling narrative rooted in your value proposition, ideal client needs, and proof of performance. We develop brand voice guides, messaging frameworks, narrative structures, and content pillars that become the backbone of your online presence.
Social Media Management (LinkedIn + Instagram): A full-service program that includes content strategy, a content calendar, copywriting, visual design, scheduling, commenting and reporting (complete with back-end setup and integration for analytics tools).
Thought Leadership & Executive Visibility: Ghostwriting, post development (themes, topics, seasonality) and branded content that elevates your expertise and positions you as a credible, trusted voice in your field.
SEO/GEO (Search Engine Optimization & Generative Engine Optimization) & Website Optimization: We can improve your search visibility with foundational SEO audits, keyword research, on-page enhancements, and high-quality copy designed to increase traffic and conversion rates.
Content Design & Visual Storytelling: High-quality, brand-aligned post graphics using repeatable templates and frameworks. We produce visuals that are clean, credible, and built to perform across LinkedIn, website and internal presentation materials.
Brand & Social Media Services and Deliverables
Brand Foundation: A tailored framework to bring structure and detail to your content, developed through a collaborative workshop, provided as a Powerpoint presentation and used as the foundation for your social media content. Includes brand story, value proposition, Ideal Client Profile (ICP), content pillars and brand voice/tone framework. Optional: can be developed into a custom AI chatbot for internal use.
Social Media Management: End-to-end posting program (strategy, copywriting, design, scheduling) for LinkedIn and Instagram, with a commenting and engagement strategy to strengthen reach and visibility. Includes monthly analytics reporting with insights and recommendations, and quarterly strategy sessions to adjust content for seasonality, campaigns, or new initiatives.
Digital Content & Website Enhancements: Starting with a detailed audit of your current state, we will develop and implement recommendations to increase your SEO performance. This will include website UX improvements to increase search algorithm rankings by demonstrating Experience, Expertise, Authoritativeness, and Trustworthiness (aka EATT - Google’s quality assessment framework for web content) as well as development of social proof (case studies, testimonials and client stories).
Our approach to brand & social media
Solve’s approach balances strategic clarity with practical execution. We start by understanding your business - your clients, your voice, your goals - and translate that into a content engine that’s easy to run and delivers results.
Our approach covers:
Discovery & Research: We deep-dive into your brand, audience, competitors, and goals, producing strategic reports and actionable recommendations that we implement for you.
Brand Voice & Positioning: Frameworks that ensure every message is “on message” and builds credibility; these can be developed into custom AI tools to support early review and editing (AI assisting with human-generated content).
Content Planning: A content calendar (for social media or website blog) aligned to your client’s seasonality and business needs to ensure each post is timely and relevant.
Execution & Publishing: Hands-on, human-led copywriting, visuals, and scheduling.
Monitoring & Optimization - Monthly analytics and quarterly strategy resets, including one-time setup in Google Analytics or the marketing platform of your choice.
Sustained Growth - Systems, templates and brand assets you can use long-term.
Our brand & social media team
Solve’s brand and social media services are led by senior communications consultants with expertise in:
Corporate communications
Brand development
Social media strategy and content design
Copywriting and storytelling
AI-enhanced workflows and performance analytics
Our team blends consulting experience with modern digital marketing capabilities, giving clients a rare combination: strategic depth, business fluency, and high-quality creative execution.