Catherine Naylen, MBA, MCMP, CCMP, PROSCI
Principal, Solve Consulting
Catherine leads Solve’s Change Management, Learning & Development, and Communications services lines.
Communications: Messaging to build momentum
Solve helps leaders in complex environments communicate with clarity and impact. In complex industries, where change is multi-faceted and timelines are critical, effective communication can be the difference between stalled progress and accelerated adoption. Our communications consultants translate strategy into stories that engage stakeholders, inspire action, and build trust.
Areas of expertise:
Technology Rollouts: Craft targeted communications and user guides to support ERP and HRIS implementations, helping thousands of employees understand system changes and adopt new workflows with confidence.
Regulatory & Compliance Initiatives: Develop messaging frameworks and stakeholder engagement plans for high-stakes compliance programs, ensuring alignment across operations, legal, and frontline teams.
Leadership Visibility & Culture Building: Support executive teams with internal messaging strategies that reinforce cultural transformation goals, increase transparency, and build trust across geographically dispersed teams.
Change Communications: Lead communications planning and execution for multi-year transformation programs, including union engagement, change agent networks, and tailored messaging for diverse stakeholder groups.
Executive & Board Reporting: Develop high-impact messaging and visual storytelling for senior leadership and board audiences, translating nuanced project updates into clear, actionable insights.
“We were fortunate to have [a Solve communications consultant’s] support during a particularly busy and understaffed period. She stepped in as a true communications professional—thoughtful, strategic, and highly dependable. From day one, she became a trusted thought partner, offering sound advice and helping us move key employee engagement initiatives forward . . . We would not hesitate to recommend her and Solve to other communications teams seeking support.”
— Senior Leader, Employee Experience & Internal Communications
Corporate communications services and deliverables:
Messaging Frameworks – Align communications with business goals and stakeholder priorities.
Internal Communications – Plan and execute campaigns to boost engagement, leadership visibility, and culture-building.
Corporate Social Media - Develop and execute brand-aligned social media strategies to tell your story, engage your audiences and keep you top of mind
Stakeholder Engagement – Map audiences and deliver the right message, to the right people, at the right time.
Leadership Support – Toolkits, talking points, and ghostwriting to equip leaders with clear, consistent messaging.
Media & Channels – Press releases, social media content, internet, intranet, and campaign calendars to amplify reach and ensure alignment.
Our approach to communications
Solve’s approach to communications is pragmatic and people-centered. We don’t deliver generic campaigns; we listen first, identify the moments that matter, and craft messages and stories that resonate. While we draw from proven frameworks, our priority is building communications that fit your organization’s culture and sustain change long after the project ends.
We specialize in bridging the gap between technical change and human adoption, whether that means translating system rollouts into user stories, guiding leaders through high-stakes announcements, or building momentum behind major transformations.
Our communications team
Solve’s communications consultants are seasoned professionals who’ve supported leaders across energy, infrastructure, banking, healthcare, government and more. Our expert team works with you to understand your context, staying on the engagement from start to finish. With backgrounds in internal communications, stakeholder engagement, and organizational change, our team helps ensure your message not only lands but lasts.
Every engagement is staffed with the right mix of expertise, thanks to a resourcing model that blends full-time consultants, long-term sub-contractors, and a trusted network of senior specialists. This flexible approach ensures depth without compromise.
Solve’s communications consultants work shoulder-to-shoulder with your teams, helping you translate complex initiatives into clear, actionable communications that drive adoption and momentum.